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View current events hosted by clear idea
Event Details
Social
Media Marketing Workshop 101 : 8am to 12pm
How to create your
SoMe marketing campaign with networks, tools and monitoring.
Social Media Marketing Workshop 201 : 1:15pm to
4:30pm
How to optimize your SoMe marketing campaign through
SEO, analytics tools and strategy.
*Detailed agenda below*
Nashville, Tennessee: Friday November 12th, 2010
(rescheduled from Oct 22nd)
Workshop Setting
The
workshop will be held in a small classroom style setting to allow for
plenty of Q&A throughout the training. There will be a 1-hour break for lunch. Drinks and refreshments will be provided throughout
the day in the training room.
Workshop
Manual
You will be given a training manual that will
follow the presentation and will include how-to-guides to help with
step-by-step setup instructions for you once you are ready to implement
your campaign. The manual will also include many other resources to get
you up to speed on how to optimize your SoMe marketing campaign. It
will be a full day of useful information, so we want you to have a
take-away so when you get back to the office, you can follow the guide
and not miss a beat.
Workshop
Attendee Limit
Each workshop will be limited to approximately
20 participants to ensure quality time spent answering questions.
Social Media Marketing Workshop 101
Agenda
→ Quick introduction to Social Media
→ Top
social networking sites & tools for your campaign :
social
& business networks, bookmarking, file sharing, photo & video
sharing and more
→ Focus on Facebook,
Twitter & Linkedin :
individual tutorial on each of the
three discussing strategy and supplemental tools
→ Profiles :
creating an online identity
→ Blogging (article marketing) & micro-blogging :
purpose,
strategy, content, etiquette, shorteners & SEO techniques
→ Social CRM :
how to track and collect
customer data through SoMe marketing
→
Social Monitoring :
tools to help monitor, analyze &
engage with your customers
Social Media Marketing Workshop 201 Agenda
→ Email Marketing :
integrating email with
social media; email strategy & analytics; popular email marketing
software and basic functions
→ Google Analytics :
introduction
to G.A. and our top recommended G.A.'s reports
→ Wordpress -
finally a website you can maintain and not depend on a developer for
updates! :
intro to Wordpress' basic features and why it's our top
recommended website tool for small businesses; why Wordpress makes SEO
so easy
→ SEO in social media :
how search engine
optimization and social media work together; basic SEO terminology;
basic SEO guide for Wordpress; SEO template for blogging articles, how
to use Google Analytics to improve SEO
→ Mobile Marketing :
how
to use mobile for business; different types of mobile campaigns &
how to use them; mobile analytics; importance of mobile websites (WAP)
→ EXTRA SESSION ADDED ON : How to use Google Adwords
Link to event website:
http://clear-idea.com/workshops
Media Partners:
When & Where
(workshop location to be announced shortly)
Nashville,
TN
Friday, November 12, 2010 from 8:00 AM to 4:30 PM (CT)
Add to my calendar
Hosted By
clear idea
clear idea provides social media marketing training, implementation, strategy consulting, technology, recommendations, and training workshops.
